Also, if you are only secretive because of your client's "needs" and not trying to perpetuate the image of the company being run by the all-powerful OZ, why do you guys do little things like not put the name of the author on your stories about the company? I mean, why half-ass the PR campaign? Either you guys don't do anything that otherworldly, but want to maintain 'Street cred' or something, or you just can't help yourselves no matter how the PR team has advised you.

"Look we are more transparent",

by Anonymous..

I understand the old CAA rational to PR, but that's not what this is.