There isn't $95 worth of value for customers. I know Amazon isnt $120 worth (whatever it is now) but people are comfortable with it. I have been using Walmart over Amazon. This move will push me back to Prime.

Now....lets play CEO... If Walmart were smart they offer the Disney + bundle with the shipping and GROCERIES and $95 is looking pretty strong. Or Disney+ and $10 in WALMART bucks or something.

Ever since Amazon created Fresh they have been vulnerable.